THE FUNCTIONS OF CONVERSATIONAL IMPLICATURES IN PRINT ADVERTISING

Conversational Implicatures

According to standard pragmatics, we should account for conversational implicatures in terms of Grice's (1975) maxims of conversation. Neo-Griceans like Atlas & Levinson (1981) and Horn (1984) seek to reduce those maxims to the so-called Q and I-principles. In this paper I want to argue that (i) there are major problems for reducing Gricean pragmatics to these two principles, and (ii) that, in ...

Conversational and conventional implicatures

Mixing English in Persian Print Advertising Discourse

This article intended to illustrate a profile of the impact of English in magazine print advertising in Iran, examining the quantitative results obtained from discourse analysis. Three issues of Khanevadeh Sabz and two issues of Zendegi Ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. Results showed ...

Conversational Implicatures in Indirect Replies

I In this paper we present algorithms for the interpretation and generation of a kind of particu-larized conversational implicature occurring in certain indirect replies. Our algorithms make use of discourse expectations, discourse plans, and discourse relations. The algorithms calculate implica-tures of discourse units of one or more sentences. Our approach has several advantages. First, by ta...

rEfErEntial DEscriptions anD conVErsational iMplicaturEs

The standard Gricean defense of russell in the face of referential uses of descriptions has been to claim that these uses are conversational implicatures. My argument in “The case for referential Descriptions” focused on showing that these uses are not particularized implicatures. I now adapt and develop this argument to show that they are not generalized implicatures nor otherwise pragmatic. I...